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# Honda Beat Indonesia Launched
- URL: https://blog.melardenio.com/honda-beat-indonesia-launched/
- Published: 2010-01-20T13:06:00.000Z
- Updated: 2010-01-20T13:09:53.000Z
- Author: Rommell Ardenio
- Tags: Motorcycles & Scooters

[](http://lh4.ggpht.com/%5F%5F46u1G65fcQ/S1cASK3Am0I/AAAAAAAAAx4/TlQj2iXyxgM/s1600-h/Honda%20Beat%5B14%5D.jpg?ref=blog.melardenio.com)PT Astra **Honda** Motor, the Indonesian motorcycle unit of Japan’s **Honda** Motor Co. Ltd., launched Friday a new, smaller version of Vario **scooter** to grab the market lead from bitter rival Yamaha.

The 110-cc engine [**Honda Beat,**](http://www.melardenio.com/2010/01/honda-beat-110-scooter-built-just-for.html?ref=blog.melardenio.com) as its name, is expected to become the main weapon to **beat** Yamaha in the country’s growing **scooter** market.

Until April this year, Honda’s share in the **scooter** market was 26.3 percent, well below Yamaha, who grabbed over a half of the total **scooter** market.

With a price tag of 12 million rupiah (1,288 U.S. dollars), [**Honda Beat**](http://www.melardenio.com/2010/01/honda-beat-110-scooter-built-just-for.html?ref=blog.melardenio.com) may help boost the share to at least 45 percent, Astra marketing director Johannes Loman told reporters here.

The company now has greater focus on **scooter**, whose sales are rapidly growing in already crowded market, he said.

**Honda** introduced 110-cc Vario as its first **scooter** in Indonesia a couple of years ago following Yamaha’s success in developing the particular market segment.

**Scooter** accounted for 18 percent of the country’s total motorcycle sales in 2007, increasing from 12 percent a year earlier, while moped motorcycles have dominated sales for long.

Technorati Tags: [Honda Beat 110](http://technorati.com/tags/Honda+Beat+110?ref=blog.melardenio.com),[Honda Scooter](http://technorati.com/tags/Honda+Scooter?ref=blog.melardenio.com)